Quickly recaptiualize real-time interfaces and timely models. Proactively exploit viral meta-services for interdependent customer service. Dynamically actualize bleeding-edge internal
That feeling, right? The one where you're planning the perfect adventure. Imagining the stunning vistas, the exhilarating challenge, the pure escape. As long as you have the right gear.
You do the research, ask the right questions, and dig into the details only to end up surrounded by piles of gear, a messy checklist, and a chaotic landscape of open browser windows. We, you, all of us, have been there countless times. Somehow, you’re overpacked and underprepared at the same time. It’s frustrating, inefficient, and more stressful than a getaway should be.
It’s time to cut through the clutter and make sure the right gear ends up in your pack every time.
RuckList isn’t just a new app or another gadget; it’s a brand-new approach, built on the collective experience of the outdoor community. With Gear Optimization Technology (G.O.T.), Rucklist taps into real insights from people who've actually been there and done that. From gear recommendations and packing strategies, to trip tools, all from the community who live this lifestyle, not just some marketing department.
RuckList. Prepare. Pack. Go.
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RuckList was born out of my own journey into the wild. I didn’t grow up taking big adventures in the woods, but my youth had me spending entire summers fishing, biking, and exploring the river bottoms. I’ve always loved being outdoors, but I was limited by my lack of guidance.
In 2012, after I retired from a 17-year career dedicated to professional discuss throwing, I sought to fill the void of athletics, and began hunting. Jay, one of the founders of RuckList and a dear friend, was my first mentor in true woodsman-ship. I didn’t know how little I knew and my life has never been the same. As I explored the hills with Jay and other friends, I realized something was missing; the knowledge and tools to help others navigate the wilderness safely and confidently.
Driven by a deep desire to help others connect with their adventurous spirit, I created RuckList. A tool to help everyone discover, explore, and connect with the outdoors. Whether it’s the pull of a distant mountain, a winding river, or the crest of a dirt road just beyond the horizon, there’s something in all of us that longs to go further. If we can play a part in your journey, helping you discover the quiet, the adventure, and the connection that comes from the outdoors, then we’ve done our job.
We will always strive to share the knowledge and wisdom of the incredible community we’re building. RuckList is about all of us, together, learning, sharing, and supporting one another as we find that wild part of ourselves out there.
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Our suppliers are some of the world’s most renowned. We also have our exclusive own-brand Instinct, which is fast gaining a reputation for quality and value.
